When was the last time you updated your website’s testimonials? Google and other search engines promote websites with frequent updates. Do you find the process awkward -- asking a client for a testimonial, following up to actually get it and then publishing it on your...

Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of satisfied customers often carry more weight than a brand’s own...

Article from Myles Anderson   We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we...

    Great Article from BiGCommerce 92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and testimonials make them trust a...

Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience....

Happy customers are some of the best marketing resources you have at your disposal — who better to sell to your future customers than your current satisfied ones? Capturing their experiences creates a powerful tool that’s practically effortless to use. You can write...